EL MORO SRL

HERRAJES EL MORO A 50-year-old family business serving the sector In 1974 the family built their home and for the blacksmith shop they had to travel to Corrientes, because quality was not found in Misiones. She, Alicia Vedoya de Menises, had the vision, he, Juan Manuel Menises, a medical representative from Corrientes and a salesman at heart, provided the business approach. Today Juan Manuel, the son, takes the reins of the family business with a lot of love and dedication. El Moro was named this way not because of the family's ethnic origin, but because of Juan Manuel Sr.'s nickname. “We looked for a name for the business according to what we wanted to undertake, finally after going around many times, we landed on the nickname Juan Manuel,” “We started with a fine part of the ironwork, which was not covered in Posadas, houses were made, but it was made with what could be found in a hardware store, or in a building materials house, because there was nothing else. Then the architect was faced with the problem of how to put the finishing touch on the project, or the house he had. And security and everything that comes with it, a project, a building,” explains Alicia. The roles were distributed. She focused on the aesthetic part and the variety of materials and her husband on the administrative part. “To make locks, or the screws part, she handled the aesthetic part of it, for example, the furniture handles, all those things. The handles, the hinges that could be worn, at that time bronze was fashionable,” recalls Juan Manuel (p). Today fashion has changed, she says. “Aluminium prevailed in all its forms, with all its finishes.” “We liked the industry. For me personally, more for the aesthetic part, and what it entails. The “Moro” was the architect of the economic part, because really in 74 we started with all the problems that the country has to this day, the lack of materials, the lack of price, due to lack of economic policies. For everything we went through from '74 to today, it's enough to write a story. As we say: “In this country we are all economists”, because we have to balance between the needs of the people who buy and the people who sell. Because the problem that the supplier brings us is the problem that we have to convey to people at the counter,” argues Alicia, with the expertise of years. They also became specialists in negotiations with suppliers. Especially in Buenos Aires, where “God” attends. “Everything we sold was always Argentine, until the invasion came (in the 90s). There we had to adapt because the same suppliers, many of them, packed away their machines and began to import. And you have to continue, you have to have the merchandise, to solve the problems that people bring to the counter, both professional and individual,” she details. The couple maintains that tenacity, knowledge and good customer service were key elements for the permanence of Herrajes El Moro, now led by their son Juan Manuel “It is a business that is carried out 24 hours a day. Because we work with more than 33 thousand items, like a hundred suppliers, so this took us a lifetime. It was our life, we liked it, we did it with pleasure, with love, that was what we transmitted, we always fulfilled what we promised at the counter. For example, the condition for all staff was: “If you don't know, don't invent.” Another condition is, “what I deliver is what I advised, what they asked me for, I do not deliver something that I did not promise,” Alicia lists. The meticulousness in the work was transmitted to Juan Manuel Jr. “Juan Manuel, is a person who took off his school coat and stood behind the counter. Four years after opening the doors, a devastating fire that started in a neighboring hardware store left the company practically in ruins. But there was no time for regrets. The living room of the house became an improvised sales room and the patio, with a tent set up, became a place where the pieces that could be saved from the fire were recovered. “It was like starting over, because we were left without the property we were renting, we had to turn to our house. We had to row, restore many products, we were left on the street in a few words, my father and my mother went to Buenos Aires to talk to all the suppliers, to tell them the situation, look for some support, thanks to many suppliers who trusted us and They saw what we did, how we worked, the behavior we had, they enabled us to have more checking accounts, more job opportunities, thanks to that we grew little by little,” says Juan Manuel. We are the leading company in the sale of hardware for construction and furniture throughout the province of Misiones and we are very proud of this